About
Becoming better at selling requires deliberate practice
The Sales Gym Limited is a UK sales performance development business, founded by Steve Potiphar.
Founder
Steve Potiphar
Founder, The Sales Gym Limited · Creator of The Sales Gym Methodology™
Steve’s career has spanned frontline selling, sales leadership and more than three decades of developing salespeople and sales leaders. Much of his work has been within healthcare and life sciences, including medical technology and animal health, working with sales teams operating in complex, high-value customer environments.
The Sales Gym grew from Steve’s belief that becoming better at selling requires more than learning about sales. It requires deliberate practice — and sales managers who can coach in ways that help people reflect, learn and improve through real work.
Our origins
Simpler content. Shorter sessions. Smaller groups.
The Sales Gym approach took shape during the move away from conventional classroom training in the pandemic. Virtual delivery prompted a rethink: simpler content, shorter sessions, smaller groups and greater participation.
Early programmes supported business owners who needed to sell but had little formal sales training. Later work expanded to larger international organisations and more complex commercial environments. A consistent insight emerged: knowing more about selling does not automatically make someone better at selling. People have to practise how they sell.
Gyroscope International affiliate
International Reach, Local Expertise
The Sales Gym Limited is a Gyroscope International affiliate. The affiliation supports international, multilingual delivery, with local facilitation and market context — while The Sales Gym retains its own identity and The Sales Gym Methodology™.
For international enablement teams, that means a consistent methodology with locally relevant delivery across countries and languages.
Meet the Gyroscope International team (opens in a new tab)